The Promise

Posted by Kirsten Gibbs on November 16, 2018
  • Every great business is founded on a promise.

    Not to shareholders.

    Not to staff.

    To prospects and customers.

    The promise of a change that’s yearned for, that’s worth more than the money in my pocket.

    A promise you do your utmost to keep.

    All businesses have such a promise, it shows, but it isn’t always articulated explicitly.

    Making it explicit, and sharing it with your team is the first step in building a framework that enables them to deliver it on your behalf.

    The first (and last) rule of your enabling framework:

    If in doubt, remember the promise, then do what it takes to deliver that.

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