“I can see you’re waiting, why don’t you use the self checkout?” asked the shop assistant.
“Because I don’t want to leave the store angry.” I replied.
“Is it because people have lost their jobs?”
“No, often there are more jobs created fulfilling online orders.”
“So what is it then?”
“Well, first of all they’re slower, they go wrong (or I get it wrong), so I get annoyed, and I don’t want to get annoyed. But fundamentally, it’s because the supermarket is telling me that I am worth less to them than an online shopper, and that gets rubbed in every time I have to use a self-checkout. “