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A complex evolving system, such as a planet, an ecosystem or a business, learns through feedback.
That means at least 4 things:
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There has to be room within the ‘normal process’ for variation.
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There has to be a way of recognising repeated variations that should be part of the normal process.
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There has to be a way of quickly and easily capturing these into the new ‘normal process’.
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There has to be enough ‘slack’/redundancy in the whole system to make the first 3 possible and practical.
Without these, a system fossilises, becomes irrelevant and ultimately dies.
Thanks to Seth Godin for the prompt.
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