Posted by Kirsten Gibbs on March 7, 2019
  • The power of DNA is that it allows for more than simply copying.

    If it’s DNA is embedded deeply enough, a business can embody the values and vision of its founders, yet still evolve to meet the demands and opportunities of its current environment.

    And that means it can become a legacy that delivers value for generations.

    If ten of thine ten times refigured thee:
    Then what could death do if thou shouldst depart,
    Leaving thee living in posterity?

    (Shakespeare, Sonnet V1)

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