Posted by Kirsten Gibbs
Last updated 3rd September 2021
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The power of DNA is that it allows for more than simply copying.
If it’s DNA is embedded deeply enough, a business can embody the values and vision of its founders, yet still evolve to meet the demands and opportunities of its current environment.
And that means it can become a legacy that delivers value for generations.
“If ten of thine ten times refigured thee:
Then what could death do if thou shouldst depart,
Leaving thee living in posterity? “
(Shakespeare, Sonnet V1)
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