Posted by Kirsten Gibbs on May 13, 2019
  • Our word ‘Profit’ comes from a Latin verb proficere.

    It’s meanings include:

    • to advance, make progress

    • to benefit, profit, take advantage

    • to help contribute, be useful

    • to depart, set out

    Proficere itself is a combination of two words, ‘pro’ (meaning forwards) and ‘ficere’ which means:

    • to do

    • to make, construct, fashion, frame, build, erect

    • to produce, compose

    • to appoint

    Ultimately this can be traced right back to proto-Sanskrit as a word that means ‘do, put, place’ – a word that represents our sense of agency in the world.

    Why do we insist on reducing all this richness to mere coin?

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