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What do small business owners want?

Posted by Kirsten Gibbs on May 8, 2019

  • You’ve guessed it.

    • Agency – to make their own ‘me-shaped’ dent in the universe.
    • Mastery – to learn and master new skills.
    • Autonomy – to be free to choose how they make their dent.
    • Purpose – to do this for something bigger than themselves, that has meaning beyond the sale.
    • Community – to do all this with ‘people like us’.

    The question I, and business advisers like me, need to be asking ourselves is then:

    What can I do to help them achieve these things?

    The side-effect of delivering that is likely to be scalability.

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