What do small business owners want?

You’ve guessed it.

• Agency – to make their own ‘me-shaped’ dent in the universe.
• Mastery – to learn and master new skills.
• Autonomy – to be free to choose how they make their dent.
• Purpose – to do this for something bigger than themselves, that has meaning beyond the sale.
• Community – to do all this with ‘people like us’.

The question I, and business advisers like me, need to be asking ourselves is then:

What can I do to help them achieve these things?

The side-effect of delivering that is likely to be scalability.