Posted by Kirsten Gibbs Last updated 3rd June 2019 reading time
'Stuff' is just a poor substitute for what people really want - autonomy, mastery, agency, purpose and above all connection.
With that in mind, the questions any business, new or established should be asking are these:
"What do the people I serve want to become?"
and
"How can I help them get there together?"
not,
"How can I play that to get them to buy my stuff".
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