I vividly recall one networking meeting where, one after another, 6 accountants stood up and pitched themselves with “You all know what I do, I’m an accountant. I’m looking for anyone who needs an accountant.”.
No wonder accountants have a reputation for being boring.
They aren’t of course, but until now they have been a key part of the compliance necessary for anyone running a business, which means that in the whole, they haven’t needed to market themselves, let alone differentiate themselves from other accountants.
Now that meeting compliance is being eaten away by automation, forward-thinking accountants are looking for new ways to make themselves necessary, this time based on what the customer wants and needs, not what the regulator requires.
That’s why I’m launching The Pioneers, a club for accountants who want to ‘be more pirate’.
If you know anyone who you think would like to be part of it, please pass this on.