You’ve done your research, you’ve talked to people, you’ve tried to get inside the heads and hearts of the people you want to serve. You’ve come up with something you think they’ll want.
But no matter how much of that you do, you can never be sure that the product or service you’ve invented is going to take with its intended market, and no amount of fettling and polishing is going to tell you whether it will or not. The only way to find out is to go for it and put it out there, accepting that it might not work.
This can feel like you’re courting failure, but actually, you’re inviting information. Whatever happens to your product after launch, you can learn from it and work on something better.
The Pioneers launched yesterday. I wouldn’t say it was conclusive, but it’s looking promising, and I’m definitely learning.