The problem with forcing yourself to conform to a particular ideal of ‘beauty’, as an individual or a business, is that over time and space, what constitutes that ideal changes. Plus of course it is an ideal, never actually seen in nature.
Of course this is the point. No one can possibly keep up, but they will spend time, money and energy trying. Time, money and energy that could be spent on things that are more dangerous for the status quo.
Yet, as humans, we find beauty in the things we love. Whatever the beloved looks like, becomes by definition, beautiful.
That means there’s no need to define yourself by another’s standard. Live up to your own.