Good design is long-lasting

Posted by Kirsten Gibbs
Last updated 5th September 2019
reading time

  • "It avoids being fashionable and therefore never appears antiquated.   Unlike fashionable design, it lasts many years – even in today’s throwaway society." Dieter Rams Design Principle number 7.

    When a service process captures the 'what has to happen' without getting too bogged down in the 'how it happens now', it lasts.  It stays meaningful, and as a result stays useful, and used.

    This is possible because human beings are very good at grasping an overall structure, and very good at flexing themselves around it to deal with a specific situation.

    So let them.   In a service business, variation is information.

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