For over 30 years I did almost all my shopping at my local big-name supermarket.
Recently, I stopped. The trigger was the self-checkouts – they finally brought it home to me that in spite of all the personal ‘offers’, I am not a person for them, I am merely a consumer. A number on a loyalty card.
Do they miss me? I doubt it.
Now I buy from street markets, WI markets, farm shops and sail cargo. I shop around. Not for the lowest price, but for the best price/experience combination.
I want to do business with people that will miss me when I’m gone.