Yesterday evening I picked up my second ever online grocery order from Greenwich Pier. It was more expensive than buying the same stuff from Ocado, but not eye-wateringly so.
What I bought:
We waited, in the open air for a good 10 minutes before my shopping arrived – far longer than I’ve ever waited at my favourite bugbear, the supermarket checkout – but I didn’t mind. Funny that.
We never buy ‘just stuff’. We buy what we think it means for us. Sometimes what we think it means and what it actually does are the same thing.
And that makes us ‘consumers’ more powerful than we realise.
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