Your Promise of Value drives everything you do, and the way you do everything.
Today, I can’t think of a better way to emphasise this than to share an example:
Hiut Denim Co. makes jeans. They aim to make some of the best jeans in the world, employing some of the best jeans-makers in the world, for creative people around the world.
Everyone in Hiut Denim Co. knows who they are for. They know why they are in business. And that drives how they do everything.
Watch the power it gives them.
Including how they attract shareholders.