Posted by Kirsten Gibbs Last updated 23rd December 2019 reading time
About 20 years ago, when I bought my first mobile phone, it was compulsory to take out an insurance policy alongside.
I signed up of course.
15 years later, I was digging around, looking at direct debits going out of my bank account. It turned out I was still paying a monthly fee to insure a phone I’d long since ceased to own.
Unlike normal insurance, I got no reminders, no renewal letters, the direct debit never referenced what it was for. In fact when I checked with the bank, the company taking payment had ceased to trade (which did make me wonder where the money was going).
Being in it for the long run is a great mindset to have when signing up a client, but only when the value goes both ways.
The people you serve want to be enrolled, not press-ganged.