Pinpointing who you are for as a business makes it much easier to share your Promise effectively and efficiently.
The people you wish to serve become much easier to find when you know who exactly who they are demographically. If you start a new bus service on a route that is not currently covered, you know exactly where to look for potential passengers.
The people you wish to serve become much easier to find if you know who they are psychographically too. If your new bus service uses luxury coaches with attendants, snacks and entertainment, you know which subset of potential passengers you need to appeal to, and probably what you need to say.
Of course, you need to find out whether there are enough of these people to make your bus service viable before you start it.
But if you know who you’re looking for, that’s easier too.