Posted by Kirsten Gibbs Last updated 14th February 2020 reading time
In 2011, the city of Sao Paulo banned billboards and logos from it’s streets and buildings.
Despite protest from advertisers, the move made hardly any difference to the economy of the city. People still bought stuff. The only people who lost out were the people selling advertising space.
Which raises three interesting questions.
Is reaching ‘eyeballs’ the same as reaching people?
If ‘eyeballs’ are out of the question, how would you get the people you wish to serve to realise you exist?
