In 2011, the city of Sao Paulo banned billboards and logos from it’s streets and buildings.
Despite protest from advertisers, the move made hardly any difference to the economy of the city. People still bought stuff. The only people who lost out were the people selling advertising space.
Which raises three interesting questions.
Is reaching ‘eyeballs’ the same as reaching people?
If ‘eyeballs’ are out of the question, how would you get the people you wish to serve to realise you exist?
