A mushroom is a metaphor for a short-lived momentary thing, that springs up quickly and dies just as quickly.
Yet this mushroom behaviour is deceptive, because the mushroom is founded on something much bigger and more durable. A mycelium.
A mycelium is a wonderful thing. It connects each and every mushroom within its network to every other, across space and time. They share a common genesis, even through they may pop up in very different habitats.
What’s more, each mushroom (if not picked early) throws out spores, also invisible, that spreads the network even further, until you have something like the mycelium in Nevada that covers over 800 hectares of ground, and is over 2,000 years old.
Not a bad model for a movement, or for a business that aspires to become a movement.