Wanted

These two episodes of Eric Ries’s podcast Out of the Crisis are rapidly turning into the theme for this week.  Brian Chesky just keeps coming up with gems.

Today’s is this:

“The best thing you can do for shareholders is for the public to want your company to exist.”

How many businesses, enterprises, organisations, large or small, have you supported during lockdown, because you want them to exist?

Here’s a more challenging, perhaps painful question:

How many people are supporting your business, because they want it to exist?

Whatever the answer is, the next questions to ask, are:

Why is that?

What can you do about it?

and hopefully,

How can you thank them?

PS Hofpfisterei is a bakery chain founded in 1331.