I’ve only ever met one person who wanted to be a manager. Most other people want to be technicians (because that’s what they were in the company they left), and some are genuinely entrepreneurs.
So why do we have managers?
According to the e-myth, managers sit between an entrepreneur with a vision and the bunch of technicians who make the thing the business sells. Managers organise technicians to deliver the vision.
It doesn’t have to be like this. Take an orchestra. An orchestra is a bunch of technicians, delivering the vision of someone who’s usually dead. The nearest thing to a manager is the conductor, and that’s stretching it a bit. The conductor doesn’t organise, they interpret, co-ordinate, keep the tempo up.
So what makes an orchestra possible?
The score. The talent, skill and ability of the players. Lots of practice.
If you want more impact just add more players. If you want to play at more venues, assemble more orchestras. The score tells everyone what they need to know. No interface needed, no managers required.
All the extra spend goes in front of the camera, where the audience will experience it. Less overhead, more profit. In other words, scale as opposed to growth.
Since scale is what everyone looks for, modelling a business to be more like an orchestra might make a lot of technicians and entrepreneurs very happy.