Form follows Function

Posted by Kirsten Gibbs
Last updated 4th August 2020
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  • "Some people think design means how it looks. But of course, if you dig deeper, it's really how it works." Steve Jobs.

    That's true of all human artefacts, including a business.

    Form follows function.

    Our default business form follows its historical economic function - the concentration of capital and consequently power, to the apex of a pyramid.

    If we want business to do something else, we need to give it a different shape.

    One option:

    A business is a system for making and keeping promises

    Form follows Function Row 1 image
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