Posted by Kirsten Gibbs
Last updated 1st October 2020
reading time
Humans love mash-ups.  Collisions of disparate ideas to form a new, even more interesting idea.   Given the chance, we mash-up all the time - most obviously to make each other laugh.
Surprisingly often, a mash-up leads to a breakthrough, and even more often, these breakthrough mash-ups come from an outsider asking a 'stupid question' - "Why can't I see the picture now Daddy?", "Why can't I cast iron the way I used to cast brass?".
If you're running a business, you want mash-ups to occur, but not at the expense of delivering on your promises.  So how can you achieve a balance?
Sparked by 'Rebel Ideas' by Matthew Syed, recommended and kindly given to me by Nigel Whittaker.
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