Mash-ups

Posted by Kirsten Gibbs
Last updated 1st October 2020
reading time

  • Humans love mash-ups.   Collisions of disparate ideas to form a new, even more interesting idea.    Given the chance, we mash-up all the time - most obviously to make each other laugh.

    Surprisingly often, a mash-up leads to a breakthrough, and even more often, these breakthrough mash-ups come from an outsider asking a 'stupid question' - "Why can't I see the picture now Daddy?", "Why can't I cast iron the way I used to cast brass?".

    If you're running a business, you want mash-ups to occur, but not at the expense of delivering on your promises.   So how can you achieve a balance?

    • Keep your Promise of Value tight.
    • Keep your Customer Experience Score loose.
    • Recruit from as diverse a pool of experience, mindset, interests and backgrounds as you can.
    • Admit only those who buy into the Promise.
    • Leave room for randomness.
    • Create a process for capturing, testing, building and rewarding mash-ups that help you fulfil your Promise better.
    • If someone comes up with a great mash-up that doesn't fit your Promise, help them to turn it into a new business.

    Sparked by 'Rebel Ideas' by Matthew Syed, recommended and kindly given to me by Nigel Whittaker.

    Mash-ups Row 1 image
Subscribe
  • Choose one or more of the following options: