Humans love mash-ups. Collisions of disparate ideas to form a new, even more interesting idea. Given the chance, we mash-up all the time – most obviously to make each other laugh.
Surprisingly often, a mash-up leads to a breakthrough, and even more often, these breakthrough mash-ups come from an outsider asking a ‘stupid question’ – “Why can’t I see the picture now Daddy?”, “Why can’t I cast iron the way I used to cast brass?“.
If you’re running a business, you want mash-ups to occur, but not at the expense of delivering on your promises. So how can you achieve a balance?