Posted by Kirsten Gibbs
Last updated 18th August 2020
reading time
I enjoy cooking, and do it every day.
When I make lunch, sometimes I follow a procedure (a recipe), but mostly I use techniques and rules of thumb I've learned over the years to create a simple, one-course meal out of whatever I happen to have at the time.
This kind of cooking is fine for my lunch.  My 'Promise of Value' to my husband is a tasty, filling and nutritious lunch.  He doesn't really care how I get there.
For Sunday dinner though, I need more than a procedure and a set of techniques.  I'll use several procedures (roast chicken, yorkshire pudding, accompanying vegetables, pudding), and loads of techniques (roasting, making a batter, boiling, steaming, baking).
But the thing that really makes Sunday dinner work is that I co-ordinate all the main course procedures so they finish at the same time, while pudding arrives at just the right interval later.  That's what I call a process.
Now imagine I want to open a restaurant.
Even with a limited menu, I'll have different tables working at different timescales, with different options. Â Not only do I have to get meals cooked on time, I'll need to make sure there are enough clean tables, dishes and cutlery. Â I'll need to greet guests, take orders, offer drinks, and serve dinners. Â Â Several of them, all at once.
In other words one overall process (Lunch) is actually the co-ordination of multiple instances of several processes, which are in turn the co-ordination of several procedures - all designed to deliver the same Promise of Value ("Sunday Dinners like your Mother used to make").
If I don't work out what those processes should be, so I can deliver my Promise effectively for less than I charge, I won't have a restaurant for long. If I design them to over-deliver for less than I charge, I've got the start of a restaurant chain.
'Process' is a word that's bandied about quite a bit.  Like all jargon it can be misused or misunderstood, but it's definitely bigger than a recipe.
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