We’ve already seen that motivation isn’t enough to lead to action. It needs to be combined with ability. But motivation plus ability alone is still not enough. We also need prompts, says B J Fogg, behaviour designer and author of ‘Tiny Habits‘ .
We need to be triggered into doing things we are motivated and able to do.
That means that Sharing your Promise is all about finding the motivated and able, and prompting them to take action.
So, some questions that might help here are:
Where do the motivated and able people you seek to serve hang out?
Who do they hang out with?
Where do they go for help and advice?
Who do they trust?
Who do they look up to?
When are they most receptive to a prompt?
What makes an effective prompt?
Prompting someone to do what they already want to do feels much better than ‘selling’ doesn’t it? Especially if you’ve already worked out how to make it easier for them too.