Posted by Kirsten Gibbs
Last updated 19th October 2020
reading time
You’d think that Keeping your Promise is easy to do. That’s true when everything is going to plan, but when times are hard, or the unexpected happens, it may not be so easy. It may even be impossible.
It’s at these times that questions can help you hold yourself to account for what you do and the way you do it:
If you have more than one set of stakeholders (and it seems to me you’ll always have at least 5 – customers, employees, shareholders, suppliers, your community), then you can also ask:
When you know the answers to these questions, you can ask further, practically useful ones:
If everyone in your business is in the habit of asking these questions in the good times, you’ll be well able to do the right things, the right way, when things are bad.
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