Good Services principle no. 7: “A good service is agnostic to organisational structures”.
In other words, the way you organise your company’s resources to deliver on your Promise of Value should essentially, be invisible and irrelevant to your customers and clients.
What if you took it further, so that your team and your clients saw the same service, one from the inside, one from the outside? What if you then made those services the basis for your organisational structure?
That would make life easier for everyone, wouldn’t it?