Posted by Kirsten Gibbs Last updated 18th March 2021 reading time
What’s your business for?
Is it to give you a job? Is it to make you money? Or is it to make money for someone else? Or for a cause?
Is it to make you happy? Is it a means for you to express yourself? Is it a means for you to do what you really enjoy outside of work?
Is it to give other people a job? Is it a means for them to express themselves? Is it a way for them to grow and transform? Is it a way for them to make money, or do what they really enjoy outside work?
Is it to make your clients or customers happy? Is it a means for them to express themselves? A way for them to grow and transform?
Is it your way to make your me-shaped dent in the universe? Or your way to help everyone involved make a we-shaped dent in the universe?
The answer is rarely simple. And it probably changes over time.
Depending on your answers, it may or may not matter that the business will end when you do.
If it does matter, what are you going to do about it?