Posted by Kirsten Gibbs Last updated 14th October 2021 reading time
My husband works best when there is background noise. Mostly talk radio, but often music. I’m the opposite. I find talking and songs incredibly distracting. I end up listening to the words instead of paying attention to what’s in my head. It’s a good job we can work in separate rooms.
The thing I find worst of all though, is catching earworms – those snatches of song that run through your head repeatedly and with annoying frequency, sometimes recurring for weeks after I’ve heard the original.
I don’t always have to hear the whole song to get an earworm. A few notes will do, or seeing a word that reminds me of it, or feeling an emotion I associate with it.
I find earworms intensely annoying, and avoid catching them if I can. I play only instrumental music in my car, work in a quiet room, avoid radios.
But maybe earworms could be useful? Even desirable?
The vision you have for how your business makes and keeps its promise to the people it serves, is like music – your music that you’ve created. For others to play it, you need to get it out of your own head. So you write it down in a Customer Experience Score.
But where you really want it is in your team’s heads. So they don’t have to constantly refer to the score. So they can create a personal interpretation of it that suits to human being in front of them right now.
Finding a way to generate earworms from your Promise of Value might be the answer.