Posted by Kirsten Gibbs Last updated 8th February 2022 reading time
'One size fits all' is not the same as 'universal'.
One size fits all actually fits nobody. Universal adjusts to fit anyone.
One size fits all starts from the perspective of its maker.  Universal starts from the perspective of its end-user.
When you design your business as a system for making and keeping promises, universal is what you're aiming for.
Almost by definition that means it has to be human.
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