Catching on

Posted by Kirsten Gibbs
Last updated 15th June 2022
reading time

  • “The ultimate, hidden truth of the world is that it is something that we make and could just as easily make differently.” David Graeber.

    For many of us, this is exactly why we start a business.  To build our own little utopia, where we make the rules, and get to decide how our world within a world should work.

    But if we want to make a bigger impact, our model of how the world should work has to catch on.  With clients, with team members, with suppliers, investors, our families and friends, our competitors.

    That can only happen once the model is outside of our heads.

    The good news is that getting it out of your head makes it easier for it to catch on.

    Catching on Row 1 image
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