Some more thoughts on packaging – Function

Posted by Kirsten Gibbs
Last updated 6th July 2022
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  • What does your Packaged Promise have to do?   How far does it go to help your client get from where they are now to where they want to be?

    Some questions to ask:

    • Can I do the whole job in one go?
    • Is that really doable, by me and by the client?
    • If not, how do I break it up so that the client can see progress, without being overwhelmed by the size of the task in front of them?

    And an insight from that last question:

    If there is progress, there must be a process.   So what is it?   How do I get my client from where they are now, to where they want to be?

    • Can I describe that as a process in a way that makes sense to the client? 
    • Where are the ‘natural’ breaks in that process? Can I match Packages to those?
    • How can I keep the client motivated to continue the journey?

    Sharing the process with the client before they start their journey, helping them to locate themselves while they are on it and celebrating milestones as you go can all help.

    And a final question prompted by a conversation with Adam Forbes:

    • How small could you make those Packages?
    • How could you turn each step on the journey into a tiny or atomic habit?

    After all, as any pub landlord or fountain owner could tell you - those single, small denomination coins soon add up.

    Hmmm.

    Some more thoughts on packaging – Function Row 1 image
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