Posted by Kirsten Gibbs
Last updated 5th August 2022
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  • There's another bit of feedback we should be using to improve our businesses - our side-effects.

    Side effects are not necessarily intentional, but they are real.

    They're not necessarily negative either.

    If as business owners, we truly want to 'make the world a better place',  our improvement process must include getting feedback on our side-effects, then acting to minimise the damaging ones and maximise the enriching.

    Otherwise we're just not really viable.

    Because one day, the negatives come back to bite us.

    Side-effects Row 1 image
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