Posted by Kirsten Gibbs Last updated 5th August 2022 reading time
There's another bit of feedback we should be using to improve our businesses - our side-effects.
Side effects are not necessarily intentional, but they are real.
They're not necessarily negative either.
If as business owners, we truly want to 'make the world a better place', our improvement process must include getting feedback on our side-effects, then acting to minimise the damaging ones and maximise the enriching.
Otherwise we're just not really viable.
Because one day, the negatives come back to bite us.