Posted by Kirsten Gibbs Last updated 22nd September 2022 reading time
This book, 'Alchemy' was recommended to me by the talented Andrea Horgan, (along with 'Evolutionary Ideas') so of course I had to interrupt my current reading for it.
It's a useful and entertaining read, and so far I'd sum up the findings thus:
Businesses that put their clients first do well.
Businesses that think about their clients as human beings rather than economical or mathematical abstractions, and then put them first, do exceptionally well.
I'd add:
Businesses that build that thinking into everything they do, do exceptionally well for a very long time. Even after the founder is long gone.
It's not magic, it's simply focusing on the human. But not many people do that.
