Scaling

Posted by Kirsten Gibbs
Last updated 20th October 2022
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  • If you're a micro business looking to serve more people well, consider this before you add the next person to your team:

    Are you trying to make your music louder or more complex?

    Getting louder is simple.  Just let each new person follow the score you play from, alongside you.   On a different instrument maybe, to give richness to the sound.  Or give them a copy of your score so they can play elsewhere or in a different timezone.   It'll still be your music, still a personal experience for customers, only nearer to them.

    Once you've mastered louder, making your music more complex gets easier too.  Write a new score for the new thing you want to offer, teach new or existing people to play it, and put them wherever you want, to harmonise or contrast with your existing musicians.  Better still, make sure every player is able to play every variation, in case they need to.   So you can make your complex music louder.

    It's hard to do both at once without confusing your musicians and your audience.

    So if in doubt, I'd start with louder.

    Discipline makes Daring possible.

    Scaling Row 1 image
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