All the love and care that goes into creating them, just to be burnt or washed away.   As if we are celebrating our unique human ability to imagine and build a new world within our world every day.
We don't necessarily think of our businesses as temporary. We build the version of the world we'd like to see, assuming that we will be around tomorrow to repair or tweak. Until suddenly, we're gone. And all too often our creations die with us, or not long after.
We forget that we too are ephemeral.
Maybe this is how it should be. But it takes more than one lifetime to change the world. So if that's what you're trying to achieve, you need to build your business around something more permanent than you.
Luckily, it's possible to retro-fit the framework you need.
