Posted by Kirsten Gibbs Last updated 17th February 2023 reading time
If what everyone really wants is something like this:
Agency - to make their own ‘me-shaped’ dent in the universe.
Mastery - to learn and master (even teach) new skills.
Autonomy - to be free to choose how they make their dent.
Purpose - to do this for something bigger than themselves, that has meaning beyond the sale.
Community - to do all this with ‘people like us’.
Status - to know (and for others to know) where we stand in our communities.
Then your impact on people is about how much you help or hinder them in their quest to achieve it.
Do you enable people to earn enough to rise above meeting basic needs? Do you free their time to focus on finding and following their purpose? Do you help them to master skills and capabilities that will increase their agency and autonomy? Do you help them connect to a community that values them?
How could you measure these things?
A good place to start might be to look at what changes when it works. What are the symptoms of that change? How few of them could you measure to tell you the effect your business has had?
Of course you'll want to measure these things for your clients.
Remember to measure them for your team and yourself too. You're all involved.