Promise of Value

  • This isn’t my utopia
    This isn’t my utopia
    By Kirsten Gibbs on June 22, 2020
    "When you make a business, you get to make a little universe where you control all the laws.  This is your utopia".
  • Stakeholders
    Stakeholders
    By Kirsten Gibbs on June 18, 2020
    "groups without whose support the organization would cease to exist" *
  • Wanted
    Wanted
    By Kirsten Gibbs on June 17, 2020
    "The best thing you can do for shareholders is for the public to want your company to exist."
  • Wilful Blindness
    Wilful Blindness
    By Kirsten Gibbs on May 22, 2020
    Another book for a long weekend.
  • What is simplicity?
    What is simplicity?
    By Kirsten Gibbs on May 6, 2020
    "A core set of values that pervade everything you do."
  • What is Marketing?
    What is Marketing?
    By Kirsten Gibbs on May 5, 2020
    Taking the time to see.
  • The Basics
    The Basics
    By Kirsten Gibbs on April 20, 2020
    The least we expect. More than we usually get.
  • Stepping into empathy
    Stepping into empathy
    By Kirsten Gibbs on April 8, 2020
    Deep and deliberate is what's needed.
  • Mushrooms
    Mushrooms
    By Kirsten Gibbs on March 5, 2020
    Spawn a movement, not a moment.
  • Customer experience, service delivery
    Customer experience, service delivery
    By Kirsten Gibbs on February 24, 2020
    Two sides of the same coin
  • The Law of Attraction
    The Law of Attraction
    By Kirsten Gibbs on February 21, 2020
    It's not magic.
  • More than skin deep
    More than skin deep
    By Kirsten Gibbs on January 28, 2020
    Reaching the parts most people don't see.
  • Self-service
    Self-service
    By Kirsten Gibbs on January 27, 2020
    I want to do it myself - until I don't.
  • Share your Promise better
    Share your Promise better
    By Kirsten Gibbs on January 15, 2020
    Who do you want on your bus?
  • Making better promises
    Making better promises
    By Kirsten Gibbs on January 14, 2020
    Remember that your Promise is a reflection of who you are.
  • Making it better
    Making it better
    By Kirsten Gibbs on January 13, 2020
    What does better really mean? Start with better promises.
  • Gimmicks
    Gimmicks
    By Kirsten Gibbs on January 8, 2020
    Delight must be consistent with your Promise.
  • Generosity
    Generosity
    By Kirsten Gibbs on January 7, 2020
    Transcending the transaction.
  • Signing Up
    Signing Up
    By Kirsten Gibbs on December 23, 2019
    In it for the long run.
  • Free Samples
    Free Samples
    By Kirsten Gibbs on December 20, 2019
    A taste of what's to come.