Show me!
Help me work out where to look.
Make it easier to choose something over nothing
Help me to decide!
Dissecting the promise - part 2
Dissecting the Promise - part 1
The anatomy of a Promise
Is that it needs people to make it work.
The opposite of a unicorn?
Is that what you meant it to do?
A clear promise changes everything.
Don't waste them.
Time to reflect on what you really want.
People are trying to tell you that something is wrong.
Knowing where to look.
Forget it.
Show, don't just tell.
It works both ways
Always bigger than you think.
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