What do you really want?

What do you really want?

I'm willing to bet that it's something like this:

• Agency - to make your own ‘me-shaped’ dent in the universe.
• Mastery - to learn and master (even teach) new capabilities and skills.  So you can grow as a human being.
• Autonomy - to be free to choose how you make your dent.  To do it your way.
• Purpose - to do this for something bigger than yourself.  Otherwise it doesn't feel like much of a dent.
• Community - to do all this with ‘people like me’.
• Status - to know (and for others to know) where you stand in your communities.   That doesn't by any means have to be at the top.  What you really want is recognition.

You can build a successful business by delivering this for your clients through what you give them and the way you do it.

You can build a sustainable business by delivering this for your people through the way that you enable them to deliver to clients on your behalf.

Do both, and you've sorted yourself out too.